About Us

Meet the CEO

Pure Lavish Cosmetics was founded in 2022 by Destiny Smith. She’s a 22 year old entrepreneur with a lot of passion in the beauty industry. Destiny built this brand in hopes of helping women not only enhance their beauty, but also build confidence from within, which is what’s most important! Looking good is one thing, but to feel good unlocks a new level of power within a woman.

Meet the Boss

I'm Charity Smith, a 21-year-old native of Lexington, Mississippi. I enjoy modeling, being fashionable, and making music. I've always wanted to be a professional model. My goal for this business is to not only be successful, but to show the world how a young, black female can thrive and be herself, unapologetically, while encouraging customers to do the same through our beauty products.